Tim Hortons Takes A Bite Out Of The Beyond Burger!

Starting today May 15th select Tim Hortons locations throughout the GTA will start testing out this wildly popular plant-based breakfast sandwich from Beyond Meat.

You will be able to order a Beyond Meat® Breakfast Sandwich, a Beyond Meat® Farmers Breakfast Wrap and a Beyond Meat® Vegan Sandwich, all featuring the Beyond Breakfast Sausage patty.

“Canadians are looking to incorporate plant-based options into their diets and we’re thrilled to partner with Beyond Meat® to test three Beyond Meat Breakfast Sandwiches – including an entirely vegan offering if the market test confirms the potential we see for the platform,” says Alex Macedo, President of Tim Hortons. “With roughly 4,000 locations in Canada, we’re looking forward to being able to offer Canadians from coast-to-coast a truly accessible meat alternative that they can feel good about.”

 

While A&W may have been the pioneering fast food chain to bring these burgers to the Canadian market rest assured the competition was watching closely as they made decisions about their own plant-based offerings. 

A&W sold out of Beyond Meat patties and revenues increased over 10% in the final quarter of 2018.

The writing was on the wall.

Now it seems that the always fierce battle of the breakfast sandwich is coming down to who has the best plant-based options.

I believe we can expect all major fast food chains to follow suit just as soon as they can.

While we’re at it, can we please get some vegan mayo?

René Benoit
benoit@plantbasedtoronto.com

I love all things Toronto. V-Food. Parks. Bikes and Real Estate. Follow me on Instagram