The Beyond Burger & The Impossible Burger | Plant Based Toronto

The Beyond Burger vs The Impossible Burger

It’s 2017 and vegan burgers are getting a serious upgrade.

Although I’m more than content with a good bean burger, there is a pent-up demand for vegan burgers that look and taste like meat. The two product leaders in this market are:

Beyond Burger by Beyond Meat

Impossible Burger by Impossible Foods

Everyone gets these burgers confused! Here is a quick little break down so you will always be able to tell these burgers apart.

The Beyond Burger is a plant-based burger with 20g of protein per serving. It is made of pea protein, and ‘bleeds’ beet juice.

The Beyond Burger is both vegan and cruelty-free, and none of the ingredients have been tested on animals. It is currently available in very limited supply in Canada. We found some at Summerhill Market in Toronto thanks to a friend. Taste test coming soon!

Beyond Burger Photo Serious Eats
Beyond Burger Photo: Serious Eats

The Impossible Burger is also a plant-based burger, and it also has 20g of protein per serving. It is made of wheat, coconut oil and potatoes, and it ‘bleeds’ heme.

The heme is created through genetic modification(!), by getting yeast to produce heme. This heme is the same iron-containing molecule that is naturally occurring in animals and plants.

Impossible Foods claims that heme is what gives burgers their meaty smell and taste.

The "meatiest" meat alternative I have tried as of yet. Photo: Plant Based Benoit Impossible Burger | Plant Based Toronto

The Impossible Burger is vegan, but not cruelty-free, as the heme was tested on animals as part of the product development. The Impossible Burger is currently only available in select restaurants in New York, Las Vegas, the San Francisco Bay Area, the Los Angeles area, and across Texas.

The Impossible Burger is not available in supermarkets or online. No word on when it will be coming to Canada, but it did make an appearance at the 2017 Food and Drink Festival in Toronto, and Plant-Based Benoit was there to review it.

There you have it! See you at the next meal!!

Key factsBeyond BurgerImpossible Burger
What’s it made of?Mostly peasMostly wheat, coconut oil and potatoes
How much protein?20g20g
Vegan?YesYes
Cruelty-free?YesNo
GMO-free?YesNo
Soy-free?YesNo
Gluten-free?YesNo
Available in Canada?Limited roll outNo

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