22 Aug The Impossible Burger | Vegan Food Fest 2017
Today was my first experience at the annual Vegan Food & Drink festival. Having heard mixed reviews from previous years I thought it important to show up early with an open mind and see for myself.
Truth be told I was only there for one thing, the Impossible Burger. My strategy was this: show up early, get a burger, and eat it.
This was many Torontonians first time trying the Impossible Burger.
I had been trying to get my hands on this sucker for a while now. Which is the ONLY reason I was willing to pay 20$ for it, which was completely bonkers.
Still, it was right there in front of me, and my time had finally come.
I can honestly say it is exactly what it purports to be. The “meatiest”, plant-based, meat alternative, which I have had the opportunity to try.
There are accounts of vegans who do not wish to eat it and I can see why.
Personally, I like experimenting with as many ingredients as possible on burgers, I’m happy to put a slice of roasted sweet potato between bread and call it a slider, but not everybody is, and that’s where this product comes in.
This product is meant to be the closest thing to meat possible, and that’s what it is.
Flavour aside – as this will vary from vendor to vendor, I can say that texturally, from what I can recall, they nailed it.
I would be very interested in having a few omni friends try it and get their feedback because I don’t believe I am the demographic for this product.
This is meant for omnivores or those who follow a plant-based diet but still miss some aspects of the meat eating experience (we’re not here to judge) and I think that despite the controversy of animal testing as of late, it’s is a huge step in the right direction for accomplishing those goals.
I also suspect that this, or a product similar to this, will eventually become the standard on a commercial level for both omni and plant-based consumers alike.
Though I also suspect that consumers on both sides will remain ambivalent about the product for years to come.
Have you tried it yet? What do YOU think?