Impossible Burger Vegan food fest 2017 | Plant Based Toronto

The Impossible Burger | Vegan Food Fest 2017

Today was my first experience at the annual Vegan Food & Drink festival. Having heard mixed reviews from previous years I thought it important to show up early with an open mind and see for myself.

Truth be told I was only there for one thing, the Impossible Burger. My strategy was this: show up early, get a burger, and eat it.

Mission Accomplished.

Bareburger Impossible Burger 20$ Photo: Plant Based Benoit | Plant Based Toronto
Bareburger Impossible Burger 20$ Photo: Plant Based Benoit

This was many Torontonians first time trying the Impossible Burger.

I had been trying to get my hands on this sucker for a while now. Which is the ONLY reason I was willing to pay 20$ for it, which was completely bonkers. 

Still, it was right there in front of me, and my time had finally come.

I can honestly say it is exactly what it purports to be. The “meatiest”, plant-based, meat alternative, which I have had the opportunity to try. 

There are accounts of vegans who do not wish to eat it and I can see why.

Personally, I like experimenting with as many ingredients as possible on burgers, I’m happy to put a slice of roasted sweet potato between bread and call it a slider, but not everybody is, and that’s where this product comes in.

This product is meant to be the closest thing to meat possible, and that’s what it is.

The "meatiest" meat alternative I have tried as of yet. Photo: Plant Based Benoit Impossible Burger | Plant Based Toronto

Flavour aside – as this will vary from vendor to vendor, I can say that texturally, from what I can recall, they nailed it.

I would be very interested in having a few omni friends try it and get their feedback because I don’t believe I am the demographic for this product.

This is meant for omnivores or those who follow a plant-based diet but still miss some aspects of the meat eating experience (we’re not here to judge) and I think that despite the controversy of animal testing as of late, it’s is a huge step in the right direction for accomplishing those goals.

I also suspect that this, or a product similar to this, will eventually become the standard on a commercial level for both omni and plant-based consumers alike.

Though I also suspect that consumers on both sides will remain ambivalent about the product for years to come.

Have you tried it yet? What do YOU think?

René Benoit
benoit@plantbasedtoronto.com

I love all things Toronto. V-Food. Parks. Bikes and Real Estate. Follow me on Instagram